Content Publishing
Content Publishing
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Automation Tech: It’s the Path to Improving Content Marketing, Native Advertising, Says Research
It’s becoming a truism that content marketing and native advertising are on a major growth trajectory. But what could help? Research from PulsePoint and Digiday, which found that the growth rates for both will outpace other formats within two years, suggests it’s automation technology. “When the study asked agency and brand professionals in the UK … Read More
By Michael -
The SEO Strategies Your Business Must Avoid
SEO has been the ever evolving, yet primary focus of online marketing campaigns for many years. But just because an SEO strategy is frequently deployed doesn’t make it a good one. In fact, there are many SEO strategies out there that just plain… suck. There, I said it. Read More
By Mike Randazzo -
Global Digital Content Spend Reaches Record Heights
On Friday, IHS and App Annie published a joint report detailing key trends in the digital content market over the past twelve months. The report, which includes insights into the digital music, digital movies, digital games and mobile apps markets, reaches one critically important conclusion. Across the global landscape, digital content spend has never been … Read More
By Jared Reitzin -
Forbes Finally Flows with Mobile Migration to Apple App Store
Prominent business magazine Forbes is falling in line with the recent actions of other leading publications that, until now, had been absent on the iOS Newsstand. But on Monday, the business world awakened to a new reality. Forbes has finally embraced iOS and is going mobile for the sake of million of iPad junkies who … Read More
By Mike Randazzo -
eBook Publishing Now Easy as ‘Magic’
eBook publishing enthusiasts have something extra to be thankful for this holiday week. On Wednesday, eBook Magic raised the bar for apps aimed at creating ePub and PDF books on Apple’s hugely popular iPad. “The newly released Version 2.01 gives its users the ability to now order professionally printed books directly from the share menu,” … Read More
By Michael -
eBooks Now More Profitable Than Hardcover Books
It’s a milestone for the electronic age that traditional print publishers (specifically those who haven’t embraced electronic publishing) are likely groaning about. The Association of American Publishers announced today that ebooks have now topped hardcover revenues for the first time in history. And the trend doesn’t seem headed for a reversal any time soon. Read More
By Michael -
Flurry Making Friends in New Mobile Publishing Initiative with Activision
If you haven’t noticed, Flurry has dominated headlines in the mobile space this week. On Tuesday, Mobile Marketing Watch reported that Flurry is wowing the mobile advertising community with the introduction of Flurry Ad Analytics. And then on Wednesday, Flurry took the spotlight again as Activision Publishing confirmed a strategic relationship with Flurry, the industry … Read More
By Michael -
Harry Potter, Now in eBook Format, Gets No Love from Apple
The complete line of bestselling “Harry Potter” books is now available in eBook format in some of the biggest digital bookstores in existence… minus one: Apple’s iBookstore. Available through Amazon, Barnes & Noble, Google, and Sony, author J.K. Rowling’s “Pottermore” website unveiled its bookstore feature on Tuesday, with all seven titles now ready for purchase. … Read More
By Michael -
Adobe Shakes Up Digital Publishing With Project Primetime
The mobile world is buzzing Monday morning on the heels of a freshly announced new slate of offerings from Adobe. The company is raising the curtain on “Project Primetime,” which Adobe is calling the “industry’s first fully integrated video technology platform.” Read More
By Michael -
Perfect Market, Gumiyo Team Up for Mobile Content Service
A new partnership will help ring in the new year for Perfect Market, a well-known provider of traffic and content optimization solutions for web publishers. Perfect Match is teaming up with Gumiyo, a provider of mobile development and mobile publishing solutions. Together the dynamic duo will combine their services on a mobile platform for publishers. … Read More
By Michael
