• ARIA Vegas Hotel & Casino Debuts Three New iPhone Apps, Including Augmented Reality

    The ARIA Hotel and Casino in Las Vegas has always been known to lead Sin City in technological innovation, and is furthering that reputation with the release of three new iPhone apps. The first one, simply dubbed “ARIA,” is an interactive concierge app for guests of the hotel, giving users on-the-go access to news, menus, …   Read More

  • Caesars Palace Launches First GPS iPhone App in Hospitality Industry

    Mobile marketing works well in Las Vegas because people are usually visiting The Strip to opt in to everything, doubling down on blackjack and going all in at the poker table. It’s smart for casino mobile marketers to grab users while their normal opt-in guards...

  • App Approval Process Explained by Schiller

    Apple’s senior vice-president of worldwide product marketing, Phil Schiller, has opened up in a new BusinessWeek interview about the controversial app approval process. Defending the App Store and its policies, Schiller served up some insight on a bizarre pattern of seemingly hypocritical rejections and approvals...

  • Taking a Gamble on Mobile Marketing

    Pressure has been mounting to legalize online gambling in the US. But for now, gaming advocates have had to rely on other business models to generate revenue and attention. Good Luck Gamblers is the latest. And they are taking a gamble on mobile marketing with...

  • Vegas’ Rio Casino Gambles on Mobile Marketing

    Casinos are always up to trying ways get gamblers to part with more of their money. To that end, the Rio is testing an opt-in mobile marketing campaign that sends customers text message alerts for real-time promotions to their cell phone during their stay at...

  • Taking a “Gamble” on Mobile Marketing

    Mobile marketing company bCODE has unveiled a pilot mobile-marketing program for casino operator Harrah’s. The mobile program, branded ‘T.I.P. (Texting Important People) by Harrah’s’ is currently being tested at three of the company’s venues: Harrah’s Atlantic City, Harrah’s New Orleans, and Showboat Atlantic City. Guests of the selected Harrah’s properties sign up to receive personalized …   Read More