• MMA Seeking New President

    Mobile Marketing Association (MMA) president Laura Marriott resigned today, after three years on the job that saw her increase membership almost 16-fold to 630-plus members. Ms. Marriott won’t be easy to replace, considering all she’s done for the MMA–and for the mobile marketing industry. Said...

  • Could Bluetooth Kill Mobile Marketing?

    Between the announcement of the mobile marketing success of the Robin Hood campaign and the alliance of MobiBlitz and 72 of our country’s shopping malls I am beginning to get a little worried. You see whenever I tell someone I am writing a book about...

  • Advocacy Groups Rally FTC About Mobile Marketing

    An FTC town hall meeting about mobile ads and consumer protection was held yesterday, where two leading advocacy groups filed complaints regarding several mobile marketing practices. Most notably, location-based marketing, where advertisers know a user’s exact location, was brought under fire. Jeff Chester, founder and...

  • A Reminder To Make Your Site Mobile

    I just tried to view a friends web site on my mobile phone and here’s what I experienced. This is a site that was not optimized for mobile at all. Entered the URL and went to the home page. Browsed the available categories and clicked...