Best Practices
Best Practices
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New FTC Rules: How Are Telemarketers Affected?
The following is a guest contributed post from Todd Bryant, the president and founder of Bryant Surety Bonds. Recently, the telemarketing industry has been falling under tighter regulations. Just last year the FCC gave robocall-blocking technology the green light in an effort to protect consumers...
By Michael -
What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk
Although it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communication Commission’s rules in this area have actually led to an increase in litigation — and businesses of any kind want to reduce risk here. What to do? A Mobile Marketing Association webinar will … Read More
By Michael -
MMA Webinar to Focus on FCC Proposal of New TCPA Laws
Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t afford to miss. “Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA),” reads the webinar overview. “Over the last few years, the cost of non-compliance has … Read More
By Michael -
Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations
Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies abusing SMS capabilities and pestering people? The answers to those questions may prove critical when Minnesota jurists consider a lawsuit in Minnesota lobbed at the AMC theater chain. Andria Addison … Read More
By J. Barton -
How to Properly Collect an Opt In SMS Database (Part 1 of 2)
As we all know SMS text messaging is a very popular and effective way to get your marketing message out to your audience. More reliable than email, text messages are read quicker than email and people tend to keep their cell phone number longer than they do any given email address. So it stands to … Read More
By Forrest Knighton -
Williams Sonoma Email Address Collection: Just be Honest and Let Us Know!
This weekend I went into a Williams Sonoma store at my local mall to buy a few things. After selecting what I needed I proceeded to the checkout counter where two people were ahead of me in line, both were returning items. As the transaction for the first person was coming to a close the … Read More
By Forrest Knighton -
Native Ad Guidelines Enter the Global Spotlight
As mobileStorm‘s Digital Marketing Blog recently covered in ample detail, the Internet Advertising Bureau (IAB UK) has just released what it’s calling new guidelines that outline “good practice” in relation to the disclosure of advertising and marketing communications for native distribution formats online. So far, the IAB has dropped part one of the guidelines, which … Read More
By Emma Martin -
CTIA Updates SMS Marketing Rules – Is Your Campaign Still Compliant?
On November 1, 2014, the new CTIA rules for SMS marketing went into effect. To help SMS marketers better understand the new CTIA sms marketing rules, our good friends at Tatango put together a set of SMS marketing templates to use to make sure your SMS campaign is still CTIA compliant. These SMS marketing templates cover … Read More
By Derek Johnson -
Telmetrics Talks About Call Attribution Best Practices
Marketers need clear attribution strategies. It’s essential to validating that their offline lead generation is having an impact. Call measurement and analytics technology company Telmetrics knows this — and has some recommendations for best practices. According to the company, calls are a “critical way to measure offline ad engagement and, for many categories, are a … Read More
By Michael -
Sprint Slapped with Massive FCC Fine for Do-Not-Call Violations
Things are likely so quiet at Sprint today that you can probably hear a pin drop. This week, Sprint Corp. was ordered to pay a $7.5 million fine in a settlement with the Federal Communications Commission (FCC). The penalty comes in response to supposed violations of the Do-Not-Call rule. Read More
By Michael
