Beacon
Beacon
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inMarket Location Data Hits Programmatic Trading Desks
A respected leader in the beacon proximity market, inMarket this week announced some big news more than seven years in the marking. Speaking on behalf of the location intelligence innovator, Dave Heinzinger — Vice President of Communications at inMarket — shared the details in a...
By Michael -
Beacon-Triggered Mobile Moments: inMarket Platform Impacts $14.5 Billion Black Weekend Sales
Reaching people where they’re at — in stores and on mobile — looks more and more promising every day. Now comes news that inMarket’s beacon platform, which reaches 50MM monthly active app users, influenced as much as $14.5 billion in consumer spending in physical stores...
By J. Barton
