• 10705 0

    Mindshare Wraps Up 2015 on Top Across All Major Awards

    Mindshare, a global media agency network that is part of WPP, has ended the year with the “top awards” across the most respected awards ceremonies globally. It’s a pretty impressive list, and one worth sharing for the inspiration of others striving to join these elite ranks in 2016.   Read More

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    VMob Touts Big News for its Personalized Mobile Marketing Analytics

    VMob, a cloud-based personalization platform built for retailers and QSRs, shared some big news with MMW in recent days. The company has just announced that its comprehensive data and business intelligence is now available through Microsoft Power BI (a cloud-based business analytics service that provides a single view of the most critical business data).   Read More

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    Ad Tech Titan Tackles The Critical Cause of Child Safety

    In an important move benefiting child safety and law enforcement efficiency, Rocket Fuel  — a programmatic marketing platform provider — announced today that it is now a partner of the Federation for Internet Alerts (FIA). The result? Rocket Fuel is now bringing geo-targeted advertising to real-time emergency communications. Specifically, Rocket Fuel will provide a new …   Read More

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    MMA Touts Winners of 2014 Global Smarties

    MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties. “A stellar showcase of marketer, media, technology and agency excellence from around the world” was presented at this year’s Gala at the Highline Stages in New York City. According to the MMA, the winners of the Smarties …   Read More

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    Marketing Evolution: Avoiding ROI that's DOA Means Moving to Mobile

    At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities. Briggs’ presentation, entitled “Accelerating the Transformation and Innovation of Marketing,” focused on new research that shows how mobile fits into the broader marketing mix. The research, initiated by the Mobile Marketing Association in collaboration with …   Read More

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    Airpush Teams with Mobile App Security Specialists at Appthority

    With Airpush having recently been honored as the “Best Mobile Ad Network” of 2012 at last month’s Mobile Excellence Awards, the thriving Android mobile ad network is now taking a number of smart steps to strengthen its ground in one category that is becoming of greater importance with each passing year to developers, mobile advertisers, …   Read More

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    Infographic: 10 Reasons to Have a Mobile Site

    Ad:60, a marketing agency based in New York with a heavy emphasis on mobile, has published a new infographic on the “10 reasons to have a mobile site.” Among the stats, it was reinforced that 8 percent of all digital traffic now comes from smartphones and tablets, and that 35 percent of consumers are now …   Read More

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    Hipcricket Bolsters Mobile Marketing And Advertising Platform

    Augme-owned Hipcricket is augmenting its red-hot mobile marketing and advertising platform. On Thursday, Hipcricket announced new features and functionality for Ad Life.  The powerful SaaS-based platform is further optimized for customer ease-of-use while adding a number of key updates to Mobile SiteBuilder and the mobile couponing module. These enhancements strengthen the platform’s self-service capabilities and …   Read More

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    Medialets Introduces Private Mobile Ad Marketplace

    On Tuesday, Medialets – a mobile-centric media advertising platform – launched Medialets Private Marketplace. According to the company, this “fully transparent buying platform” lets advertisers directly plan, buy, execute and measure brand advertising on the mobile properties of the world’s top publishers. Medialets currently supports more than 20 billion monthly impressions. Consequently, the savvy firm …   Read More