Carrier IQ Bemoans Revenue Loss Amidst Mobile Privacy Backlash

As Mobile Marketing Watch has covered consistently in recent months, late last year the Carrier IQ scandal sent mobile privacy advocates and smartphone users into a frenzy. The Carrier IQ software is what’s known as a rootkit that is installed at a carrier’s request on mobile phones. Carrier IQ raises user privacy concerns because it …   Read More

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As Mobile Marketing Watch has covered consistently in recent months, late last year the Carrier IQ scandal sent mobile privacy advocates and smartphone users into a frenzy.

The Carrier IQ software is what’s known as a rootkit that is installed at a carrier’s request on mobile phones. Carrier IQ raises user privacy concerns because it runs in the background and monitors and logs user activity.

Before carrier and handset makers began backing away from it, Carrier IQ was believed to have been installed on more than 100 million devices around the world.

This week at Mobile World Congress, Carrier IQ representatives admit that the company is losing substantial revenue in light of the public relations nightmare that has ensued.

According to Andrew Coward, Carrier IQ’s vice president of marketing and product management.

“Our business has been impacted by this,” Coward admits, while adding that Carrier IQ, luckily, hasn’t lost any of its carrier customers.

From PC World:

“Some of our customers have been using this data for five years. It’s deeply embedded in how they operate,” said Andrew Coward, vice president of marketing and product management at Carrier IQ. “For the most part, they’ve realized this is the only way they’ll ever get this kind of real insight on the consumer experience.”

Carrier IQ maintains that its services pose no threat to mobile privacy and, instead, offer valuable resources to carriers that, in turn, enable them to better serve their subscribers.

Do you believe Carrier IQ is a “valuable” attribute to the mobile carriers of the world or a dangerous threat to users’ mobile privacy? Please weigh in with a thought or comment below

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1 comment

  1. sanchanim

    The information will get gathered if not by Carrier IQ then by in house software or smtih micro or someone. It is critical. Carrier IQ is critical to providing better service, and I don't believe any private data was sent back or used. Personally I don't think the carriers really care what you do day to day. Nor do I for that matter so all the conspiracy theories are nice, but a little far fetched.

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