Canadians Protest Rogers iPhone Pricing

Almost 24,000 Canadians have signed an online petition at RuniediPhone.com to protest the high priced iPhone plans announced by Rogers. The 3G iPhone is set to debut in 22 countries around the world on July 11th. Evidentially in Canada it will not be a purely...

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Almost 24,000 Canadians have signed an online petition at RuniediPhone.com to protest the high priced iPhone plans announced by Rogers. The 3G iPhone is set to debut in 22 countries around the world on July 11th. Evidentially in Canada it will not be a purely joyful introduction.

The Rogers iPhone plans start at $60 per month for 150 weekday minutes, include only 400MB of data and 75 text messages. To get 800 weekday minutes, 2GB of data and 300 text messages the plan costs $115 per month. There are additional iPhone Value Packs for $15 and $20 that include additional text messages and other features, but no add-on data.

If I were Canadian I would sign the petition in a heartbeat – even if I didn’t want to get an iPhone. These rates are sky high and configured ridiculously for a device as powerful as the iPhone. It would be like buying a Ferrari but not filling it with gas. What good is having a beautiful machine that can’t go anywhere?

It is no wonder that Canada’s mobile adoption rate is only near 60% – while Europe and Asia are often 100% or more per capita. Here in the U.S. we have an 80% adoption rate. The reality is that mobile marketing can only take off if consumers are using mobile. Consumers use mobile when it is affordable and powerful. On July 11th, Canada gets one of these.

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5 comments

  1. PDA is smartphone?

    Because Canada’s population density is 1/10 that of the United States, and there’s no real competition. You effectively have an oligopoly. Instead of strong-arming the big 3, the Canadian government should lower regulatory barriers to entry. Allow regional carriers to spring up and put pressure on the big companies.

  2. Gabe

    BTW, my ISP is Rogers here in Canada and it seems they blocked access to the website you metioned in your blog above: http://ruinediphone.com
    Fortunately I have an alternative ISP access so I can sign the petition. What does is say about Net neutrality ? I guess we really need a competition here..

  3. Gabe

    We need more competition in Canada to break the “almost monopoly status” in wireless, rates are ridiculously high, Rogers 🙁 is the only GSM provider. Anyone interested to build a new wireless network, pleeease!! There is an ongoing new airwave auction but it seems there is little money interested to invest here..

  4. Casey

    The plans are really bad when compared to the US or UK. But they are a lot better than what we’re used to up here. That means a lot of people will still by the iPhone 3G from Rogers. I’d love to boycott the iPhone 3G, but unlike most Canadians, I need one for testing iPhone applications and for the mobile web access.

    The protests and anger are mainly coming from average people who are just realizing how bad Canadian wireless rates really are. It took the iPhone to wake up the average Canadian consumer. It’ll be interesting to see how the backlash goes…

  5. Tony Mandarich

    Being a Canadian citizen myself, the plans that are being offered in Canada for the apple iPhone are insane!

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