Canadian Yellow Pages Boasts New Features, Mobile Efforts

Although recent reports have centered on how Canadians are lagging behind other parts of the world in terms of mobile marketing adoption, a new effort by the folks at Yellow Pages (Canada) suggests otherwise.

On Monday, it was announced that is moving forward with an innovative deals feature that redefines local search by offering timely and relevant deals linked directly to business search results on the website and its corresponding mobile application.

This new deals feature will become Canadians’ best ally for the Holiday shopping season since deals can be easily found with each business search on the website, its mobile app and on the mobile version of the website.

According to the details made available by Yellow Pages, this deals feature is aggregated from a wide variety of sources and updated daily, which makes it one of the largest deals database in Canada.

To launch this exciting new feature on the Yellow Pages app and illustrate its benefits for consumers, Yellow Pages Group will be running a 30-second Television ad campaign beginning today in the Greater Toronto Area and in English Canada on selected specialty channels. This ad spot will also promote a contest giving deal-loving Canadians the chance to win a daily prize of $1,000 and a grand prize for a trip of a lifetime valued at $5,000.

“With more than three million downloads and counting, our Yellow Pages app is a great illustration of our ongoing digital transformation and of the various ways consumers can look for a business near them,” says Nicolas Gaudreau, Vice-President, Digital & Print Media, Acquisition and Retention of Yellow Pages Group. “Now that our mobile app and Yellow Pages site clearly feature deals related to their search, savvy shoppers will be drawn even more to our Yellow Pages digital tools, since they can benefit from a new and smarter way to shop locally. For businesses, this will give them additional opportunities to increase their visibility and attract potential customers.”