Can Big Data Be Turned into Big Money? Syniverse Thinks So

Global mobile enabler Syniverse said this week that the company’s Chief Marketing Officer Mary Clark will present on the future of mobile networks as part of a panel titled “How to Turn Big Data into Big Money” that is taking place this Thursday, September 10, as part of CTIA Super Mobility 2015. The event in …   Read More

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Can Big Data Be Turned into Big Money Syniverse Thinks SoGlobal mobile enabler Syniverse said this week that the company’s Chief Marketing Officer Mary Clark will present on the future of mobile networks as part of a panel titled “How to Turn Big Data into Big Money” that is taking place this Thursday, September 10, as part of CTIA Super Mobility 2015.

The event in question, if you’re not familiar, brings together more than 35,000 mobile professionals from around the globe to network and share insights throughout the event.

In the session, Mary will highlight how the increase in data generated by connected mobile devices – or “mobile context” – is transforming the way that companies and mobile operators can provide personalized services to their customers, while also expanding revenue potential.

“Mobile context is the insight into subscriber information, usage and location that mobile users opt to share with their favorite brands and mobile operators in exchange for more personalized and convenient customer experiences, and it represents a potential $44 billion annual market opportunity,” said Mary in a news release provided to MMW on Tuesday.

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