Can Amazon Take a Bite Out of Google’s Mobile Advertising Dominance?

Will Google’s mobile advertising empire for Android applications be challenged or perhaps even conquered by Amazon’s new aims in mobile advertising?

On Monday, Amazon extended its mobile ad network to any Android app available through the Amazon Appstore. With the Amazon Mobile Ads API letting developers sell in-app ad inventory through Amazon, Google’s mobile ad network AdMob could soon feel the heat.

Tim Peterson of AdWeek suggests that Amazon could have some huge advantages over Google, especially with regard to ad targeting.

Imagine a women’s shoe brand being able to serve ads for a particular pair of heels only to women who have owned a similar pair, have purchased that pair years ago and need to replace them. That’s a possibility if Amazon can recognize app users and match them to their Amazon account.

As MMW reported yesterday, Amazon’s Mobile Ads API will – for now – provide in-app advertising only to U.S. viewers of Android apps.

Amazon says its Mobile Ads API (Beta) offers:

  • Great monetization opportunity with competitive eCPM
  • High-quality ads from Amazon and brand advertisers
  • Easy integration and revenue tracking through a single portal
  • Distribution at scale through Amazon and other Android platforms

The Amazon Mobile Ads API serves ads to U.S. users and works with mobile apps on Kindle Fire, Kindle Fire HD, and Android phones and tablets. Apps that use the Amazon Mobile Ads API may be distributed through any Android platform as long as they are distributed through the Amazon Mobile App Distribution Program.

To learn more about Amazon mobile app distribution and advertising, click here.