Can 1:1 Contextual Marketing Help Your Business? MMA Webinar Has Answers

Mark your calendar for Wednesday, July 22 from 1 to 2 p.m. CT. That’s when the Mobile Marketing Association (MMA) will present “How to Evolve Beyond Broadcast Push Notifications – Learn What 1:1 Contextual Marketing Can Do for You and Your Business.” “A great majority of marketers are failing to answer the clarion call from …   Read More

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Can 1 1 Contextual Marketing Help Your Business MMA Webinar Has AnswersMark your calendar for Wednesday, July 22 from 1 to 2 p.m. CT.

That’s when the Mobile Marketing Association (MMA) will present “How to Evolve Beyond Broadcast Push Notifications – Learn What 1:1 Contextual Marketing Can Do for You and Your Business.”

“A great majority of marketers are failing to answer the clarion call from consumers to speak to them on a 1-to-1 basis,” says the MMA. “But some are doing it right. Learn how you can employ emerging technology and smarts to drive sales, engagement and innovation to differentiate yourself from competitive brands and products. This summer webinar is as important to you as sunblock and a good book for the beach. Don’t miss out on the contextual revolution that has become a core requirement for marketers and an expectation of users.”

What can you learn? Among other things, how to impact your business with real-time contextual campaigns and build loyalty with your customers and a lot about best practices on how to use technology to innovate and transform your business.

The webinar will include tested examples and use-case histories from industry innovators.

The presenters will include Jeff Hasen, Founder of Gotta Mobilize and Author of “The Art of Mobile Persuasion” and Michael J. Becker, a co-founder & current Managing Partner at mCordis. The moderator is Leo Scullin, who works in Global Industry Initiatives at the Mobile Marketing Association.

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