On Wednesday, Cabela’s raised the curtain on a new mobile marketing program designed to promote the company’s 50th anniversary.
But there’s more to the program than just a celebratory gesture for the world’s largest retailer of outdoor products.
Cabela’s is looking to “improve the overall customer experience” via the mobile platform.
Through Motricity’s mCore platform, Cabela’s – the global leader in hunting, fishing, camping and related outdoor merchandise – can now instantly send special offers and promotions to customers who opt-in.
“With a large and geographically diverse customer base, mobile marketing is very strategic in driving growth for a recognized brand such as Cabela’s,” said Tyler Nelson, senior vice president of mobile marketing, advertising and analytics for Motricity. “Whether their goal is to drive sales, promote special offers or provide customers with outdoor education, mobile campaigns continue to prove to be impactful in reaching key audiences.”
According to a press release issued this morning, Cabela’s first mobile marketing campaign was actually launched through Motricity with an offer to download a new application called “Recon Hunt” – a navigation system with additional features built specifically for hunters.
Upcoming mobile campaigns will promote the 50th anniversary sweepstakes, the company says, as well as alert customers of special offers and sales relevant to outdoor enthusiasts.
“Working with Motricity has created a new and highly effective way for us to communicate with our customers and is the perfect tool to help promote our 50th anniversary,” says Eric Henzie, senior marketing analyst for Cabela’s. “Having a strategic mobile marketing campaign in place will help us drive in-store business, increase overall customer awareness and build our brand.”
