By 2018, Consumers Will Join Companies by Being 'Mobile First'

By 2018, Consumers Will Join Companies by Being 'Mobile First'Mobile devices are increasingly becoming the first go-to device for communications and content consumption, according to a new report from Gartner.

In the report announcement shared with MMW, Gartner predicts that, by 2018, more than 50 percent of users will go to a tablet or smartphone first for all online activities.

“The use pattern that has emerged for nearly all consumers, based on device accessibility, is the smartphone first as a device that is carried when mobile, followed by the tablet that is used for longer sessions, with the PC increasingly reserved for more-complex tasks,” says Van Baker, research vice president at Gartner.

“This behavior will adapt to incorporate wearables as they become widely available for users,” Van Baker adds. “As voice, gesture and other modalities grow in popularity with consumers, and as content consumption tasks outweigh content creation tasks, this will further move users away from the PC.”

More info is available in the report “Predicts 2015: Mobile and Wireless” available here.