BuzzCity has reached a new milestone with its mobile advertising network. On Tuesday, the mobile media company announced that it has served 10.5 billion adverts across its mobile advertising network.
According to representatives for the company, BuzzCity largely attributes this increase to “greater consumer demand for mobile content and being able to meet that demand with its own white-label content services.”
“Content syndication is a cornerstone of our business strategy and is having a significant impact on BuzzCity’s growth,” says Dr. KF Lai, BuzzCity CEO. “Demand is increasing for it, and testament to that is the diverse range of more than 1000 partners we have across the globe. White-label services like ours make sense, as many mobile strategies rely on quality and relevant content as an important element.”
Although the rapid growth of the smartphones sector has been well-documented it still accounts for just a fifth of the 1.6 billion mobile devices sold last year, according to Gartner.
Another driver in the demand for content is the emergence of localized ’white-box’ manufacturers coming out of Asia that provide lower-end phones with capabilities similar to those of smartphones.
In its formal press release addressing the milestone, BuzzCity reminds us that it was only a few short days ago that Yahoo announced a partnership with MediaTek, a supplier of microchips for mobile phones, to integrate Yahoo’s web services, such as IM and email, into their microchip packages which go into standard mobile phones.
“Mobile hotspots continue growing throughout the world as the adoption of 3G is coupled with cheaper data rates. However alongside that we are seeing the continued rise of affordable white-box phones which will provide access to the internet where there are no 3G networks and to a wider audience who cannot afford the prices of the smartphones. All in all this results in a greater demand for content that we are experiencing,” said Dr. Lai.