According to the latest industry data and corresponding projections, the Multichannel Campaign Management Market is now projected to grow from $1.13 billion in 2014 to $2.70 billion in 2019.
If you’re keeping score at home, that expansion represents at a Compound Annual Growth Rate (CAGR) of 19.0% from 2014 to 2019.
Once again, North America is expected to be the biggest market for Multichannel Campaign Management followed by Europe and Asia-Pacific.
“As the multichannel campaign management (MCM) continues to add new social and digital channels, top players in this market find new methods and strategies for enhanced customer engagement techniques,” reads a report summary from MarketsandMarkets.
The growing age of digital marketing has led to crucial reforms in the traditional marketing practices. Companies have found it necessary to run huge promotional campaigns to control the mind-share of the customers. The global operations of the companies have urged for an advanced multichannel campaign management solution to provide the companies with valuable insights from customer information and strategize new ways of customer engagement for retention and acquisition of valuable customers.
“MCM solutions build new-age communication links with customers over various channels such as emails, SMS, web, blogs, social media, mobile apps and others,” the report announcement notes. “The multichannel campaign management market is soon expected to pick up rapid pace of expansion throughout the globe.”