Burger King Now Serving Mobile Payments with Qualcomm

On Wednesday, the announcement came that Burger King is endeavoring on an ambitious mobile payments pilot program that could soon see national deployment if all goes well.

Mobile commerce enabler Firethorn Mobile – which is owned and operated by Qualcomm – has partnered with fast food giant Burger King to launch the BK Mobile Crown Card pilot program.

For now, the pilot program is taking place in roughly four dozen Burger King restaurants in Salt Lake City, Utah and surrounding metropolitan areas.

The BK Mobile Crown Card allows consumers to pay for their purchase by using an Android or iOS-based phone to scan a QR tag placed on counters or drive up windows.

“We are pleased to collaborate with Burger King on this new program because it frees BK restaurant customers of the burden of carrying plastic,” said Rocco Fabiano, president for Firethorn Mobile. “This unique solution works on any Android or iOS phone and does not require new hardware investments in order to deliver this experience to restaurant guests. Firethorn continues to be focused on mobile commerce and the creation of solutions that enable consumers to gain greater utility from their ever-present mobile devices.”

With fast mobile payments quickly becoming as important to consumers as how fast their food comes out of a restaurant’s kitchen, Burger King is expecting the pilot program to go well. And if it does, you can bet Salt Lake City won’t have an exclusive lock on the program for long.