Buddy Media Announces Purchase of Social Commerce Startup Spinback

Buddy Media, a budding firm that helps advertisers navigate Facebook, has – according to the Wall Street Journal – just acquired Spinback, a startup getting a lot of attention for helping retailers navigate Facebook.

Spinback, a five-man company, has only been around since October, but in that short period of time, the small company has gained a big reputation for its savvy in guiding online retailers through the choppy waters of social media – particularly by helping retailers “track the flow of traffic from their sites to Facebook and back again.”

According to Buddy Media CEO Mike Lazerow, his company plans to integrate Spinback’s team and technology into Buddy’s main offering.

By combining sharing and conversion tracking into one elegant technology solution, Spinback shows how sharing drives sales, and any conversion event, like site registration, downloads, completed forms and more. Combining robust web-wide sharing and tracking technology with the industry leading Facebook marketing platform makes a ton of sense to us.

For the time being, however, Spinback CEO Andrew Ferenci and his group “will operate as a free-standing team within their new employer.”

Peter Kafka of All Things Digital grilled Buddy Media chief Mike Lazerow on all the speculation surrounding his company possibly being sold to Facebook.

Lazerow says there’s no truth to the rumors.