Broadcasting Giant Starting Mobile Marketing Company

In another striking illustration of how everyone wants in on the lucrative and perpetually-expanding mobile marketing industry, LIN Media, one of the largest broadcasters in the United States, is launching a new venture called LIN Mobile, LLC.

LIN Mobile, a mobile marketing company, will – it goes without saying – provide mobile marketing solutions for clients nationwide.

Leveraging LIN Media’s 50-year history and its strong relationships with local and national advertisers, LIN Mobile will help clients effectively market their products and services to an increasingly mobile-centric population by delivering targeted and localized media across all dominant mobile devices.

Digital industry veteran Kevin Wassong will serve as Chief Executive Officer.

LIN Mobile says it will further the company’s goal to be advertisers’ preferred choice for multiplatform marketing opportunities and provide its customers with a unified digital media strategy.

“Our investment in mobile demonstrates our commitment to responding to advertisers’ needs and providing them with the most effective marketing channels,” says Vincent Sadusky, President and Chief Executive Officer of LIN Media.

Welcome to the party!