Consumers across the pond are embracing SMS marketing to an impressive degree in 2013. And the trend line is pointing further north.
According to a report published by Warc on Wednesday, SMS and push messages are the preferred form of mobile marketing for almost half of UK consumers.
A recent survey spearheaded by a mobile solutions provider in the U.K. polled 1,572 mobile consumers who had downloaded an app in the UK, USA, Australia, New Zealand, France, Germany, and Spain.
The findings indicate that 49% of those polled in the U.K. exhibit a preference for SMS and push messages.
Overall, 70% of U.K. consumers were likely to engage with marketing SMS messages, of which 66% were likely to engage with geo-targeted SMS messages and 69% to engage with push messages.
“These findings show that U.K. mobile marketers have a tremendous opportunity to utilize mobile messaging as a preferred channel for highly personalized, micro-targeted marketing campaigns,” said Michael Becker, a strategic adviser to Somo, tells Warc.