• About
    • Authors
  • Activity
  • Home – backup code
  • HTML Tags and Formatting
  • Members
  • Terms & Conditions
  • Thanks!
  • About
    • Authors
  • Home
  • Resources
    • Events
    • Job Board
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise
  • Home
  • About >>
    • Authors
  • Resources >>
    • Events
    • Job Board >>
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise

  • Mobile Marketing Watch Mobile Marketing Watch

--

  • February 7, 2023
  • Follow us on Facebook
  • Follow us on Feedburner
  • Follow us on Twitter
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media

Brightkite Teams With McDonalds & Visa For Unique LBS Rewards Campaign

Brightkite has teamed with McDonalds and Visa to power a unique rewards program centered around checking-in to McDonalds locations to earn a $5 Visa gift card. Following similar programs with brands like Starbucks, The CW, Sharpie and Dentyne, this rewards campaign marks the largest brand play to date for Brightkite.  McDonald’s and Visa got together …   Read More

By Justin
September 2, 2010
0 2330 0
By Justin
September 2, 2010
0 2330 0
Share

Brightkite has teamed with McDonalds and Visa to power a unique rewards program centered around checking-in to McDonalds locations to earn a $5 Visa gift card.

Following similar programs with brands like Starbucks, The CW, Sharpie and Dentyne, this rewards campaign marks the largest brand play to date for Brightkite.  McDonald’s and Visa got together to launch the ‘Easy’ badge for Brightkite users to earn by checking in to their nearest McDonalds.  The first 500 people to earn the badge  receive a $5 Visa gift card, courtesy of Visa and Brightkite.

To highlight the campaign, Brightkite is also running a location and activity targeted ad campaign that launches an on-screen spinner that highlights the McDonald’s dollar menu.  The Brightkite campaign is integrated with other media including online and out-of-home.

While the rewards campaign is unique in and of itself, the ad-creative built into the Brightkite application is innovative as well.  The ads are targeted to fast-food places and activities and clicking them launches a custom spinner that highlights items from McDonald’s dollar menu.  Clicking again links to the Brightkite page to help the user find their nearest McDonalds where they can earn their badge and its subsequent reward.  The campaign is limited to the first 500 qualified users, so head on down to your nearest McDonalds, check-in using Brightkite and take advantage of the offer while you still can.

I found this helpful

I did not find this helpful

In this article
  • Announcements
  • Marketing Strategy
  • Mobile Apps
  • Mobile Devices
  • Mobile Location
  • Mobile Marketing
  • Mobile News
  • brightkite
  • LBA
  • LBS
  • LBS rewards
  • Mobile Location
  • Mobile Social

Search

SMS Isn't Just For Kids, 72% Of Adults Routinely Send Text Messages Too
Previous
Text-Messaging Helps NWF Raise Money, Awareness For Gulf Animal Victims
Next

© 2015 Good News, Inc.

Back to top