Brightcove Inc., a global provider of cloud services for video, has announced a very promising partnership with Marketo, Inc., a provider of engagement marketing software and solutions.
The objective of the coupling, we’re told, is to help marketers increase video marketing effectiveness. By incorporating video assets into marketing automation, Brightcove and Marketo empower marketers with a new means to engage, nurture and score prospects through their marketing programs.
“In this new digital, social mobile world, marketers and the marketing function are the ones leading the customer journey. Being in the driver’s seat means thinking differently about how you engage with your customers and prospects,” said Lou Pelosi, senior director of LaunchPoint at Marketo.
“We’re excited to have Brightcove join LaunchPoint to offer our customers an innovative solution that will help them transform their marketing programs to focus on building long-term, personalized relationships with their customers via video,” Pelosi added.
Brightcove’s initial integration with Marketo will let customers easily track user engagement and performance of video marketing campaigns for enhanced lead scoring, segmentation and content nurturing programs.