Bravado, a well-known music merchandising company, has been tapped to create and distribute merchandise for the Rolling Stones.
The announcement was not unexpected, as an agreement between Bravado (under the auspices of UMG) and the Rolling Stones was recently revealed.
The deal will cover both future albums by the Stones and their expansive catalog to date.
For now, you can expect to find such albums as “Sticky Fingers,” “Exile On Main St.” and “Black And Blue,” and hits “Brown Sugar,” “Angie,” “It’s Only Rock ‘N Roll” and “Start Me Up.”
Building on that legelndary library, Bravado said in a statement that it will create “innovative and fully-integrated product offerings that make use of the widest possible array of their merchandising, audio and visual content across a variety of platforms including physical, mobile and online.”
“Throughout their storied career, The Rolling Stones have created one of the world’s most seminal and awe-inspiring bodies of work, and we are delighted to welcome them to the Bravado family,” stated a representative for Bravado. “Moving forward, we are looking forward to integrating all of the resources we now have on hand – from their merchandising to all of their audio and video content – to create dynamic new opportunities that combine music and merchandise in unique exclusive formats, sold to not only existing retailers but to new exciting non-traditional outlets.”