In the vast majority of instances, you simply do not market your product to a customer in Newark the same way you do in Dallas. Different marketing techniques are required. Traditional CMOs and marketing execs with larger, multi-location companies often aren’t able to commit the time and resources to understand each individual market in order to deliver a message that will truly resonate with them and lead to sales increases.
Consequently, Manish Patel, CEO of Brandify, is calling for the creation a Chief Location Officer (CLO).
Brandify made this announcement at its first annual Brandify Summit in Marina Del Rey, California.
“As a brand’s CLO, Brandify will help companies isolate individual markets, create more meaningful relationships with customers, and expand revenue streams,” says Patel.
Brandify’s technology functions are local and mobile, connecting brands to consumers at the point of decision. Brandify will be able to address who the company’s current and target customers are, what they want, where they are, and how they can effectively be reached-converting them into in-store traffic.
An effective CLO, the firm says, will target issues within audience targeting, data stitching, beacon technology, online-offline attribution, reputation management, and customer amnesia.
To learn more about Brandify, check out their official website here.