Bowflex and Velti Simplify the Purchase Path for Mobile Consumers

Velti on Thursday announced an expanded new partnership with Nautilus, the well-known home fitness products company.

Velti – the leading global provider of mobile marketing and advertising technology – is behind the the launch of the TreadClimber HTML5 mCommerce site.

Velti leveraged the mGage platform to develop the mCommerce site to activate the large mobile audience responding to Nautilus’ TV commercials, accessing the Nautilus web site or clicking on mobile media. Customers are able to seamlessly purchase products and accessories on mobile due to the fully integrated solution.

The new TreadClimber mCommerce site, Velti says, includes a suite of lead generating and mobile optimized features.

In addition to allowing users to purchase products and accessories, users can watch videos, toggle through 360 degree views of the products, read product reviews, sign-up for mobile alerts, and more.

“We‘ve seen great results from Velti’s mGage platform including extending TreadClimber, Bowflex Strength, and CoreBody Reformer to mobile,” said Michael Robinson, Creative Manager of Nautilus. “In fact, even without an mCommerce component, the TreadClimber mobile site has seen 200% growth in visitor traffic. We’re excited to work with Velti again on the TreadClimber mCommerce project, as they bring creative thinking and unique, high-touch management to our campaigns.”