News has reached us that AudienceScience, the maker of AudienceScience Helios — an advertising automation software suited for global brands — has opened an office in Shanghai, China.
AudienceScience is the first and only western-based, fully integrated data management and programmatic buying platform operating in mainland China with locations in Shanghai, Beijing, and Guangzhou.
“AudienceScience is already serving more than 200 million impressions per day in China, and has doubled its market share within the country within the past quarter,” according to an emailed statement. “Advertisers are now reaching Chinese consumers with the same audience targeting, optimization, and fraud and viewability protections that they’ve come to expect from AudienceScience.”
AudienceScience now provides global advertisers with access to unique Chinese inventory and local data partners. That’s a boon to reaching Chinese consumers in the country’s mobile and video-heavy media market.
Additionally, AudienceScience plans to foster relationships with Chinese publishers looking to do business with western advertisers.
“International is an increasingly important target for Fortune 100 advertisers, especially in digital,” said Tim Barnes, the Chief Product Officer at AudienceScience. “Almost half of the total impressions delivered by AudienceScience are going to consumers outside of the U.S., and we expect that to grow tremendously in the coming months.”
It’s a big, big market — and AudienceScience plans to make inroads.
“China is one of the largest markets in the world, and advertisers are eager to leverage their data to reach engaged audiences through targeted mobile and video inventory,” Barnes added. “With our executive team’s experience working on the ground in China, we anticipate it will continue to grow rapidly throughout 2016.”