Borrell Associates Debuts “Mobitrove” To Track Market-by-Market Mobile Advertising Spend

Local advertising research firm Borrell Associates has launched an interesting new tool called “Mobitrove” which tracks mobile advertising spend on a market-by-market basis.

Offering free data on more than 200 markets across the U.S., Mobitrove tracks spending on a state-wide and hyperlocal level.  Need to know the total mobile ad spend for Glendive, Montana for example?  Mobitrove will tell you (it’s $1.5M in case you’re wondering).  The data even includes projections for mobile advertising through 2015.

The service also features research, polls, blogs and case studies designed to assist marketers, publishers and consultants in the mobile marketing industry.  Top-level local mobile marketing data is available for free to registered users, and additional data with charts and details on SMS, Email, Browser and App advertising expenditures are available for subscription fees ranging from $295 to $495 per year.

“We believe it’s vital to put real numbers against what’s happening in the mobile marketing arena,” said Sandy Martin, Director of Mobile Iniviatives and the principal developer of Mobitrove.   “It’s just too easy to get swept up by the hype or so confused that you start chasing something that’s not ‘there’ yet. We hope Mobitrove will help keep everyone grounded.”