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Booyah Raises $20M To Take “MyTown” To The Next Level

Booyah, the company behind the popular “MyTown” geolocation app has raised $20M in a third round of funding to take on fierce competition in the space. Though it hasn’t seemed to garner as much press as its counterparts like Gowalla and Foursquare, MyTown has long been a hit with users.  The company says its apps …   Read More

By Justin
May 17, 2010
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By Justin
May 17, 2010
0 3511 4
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Booyah, the company behind the popular “MyTown” geolocation app has raised $20M in a third round of funding to take on fierce competition in the space.

Though it hasn’t seemed to garner as much press as its counterparts like Gowalla and Foursquare, MyTown has long been a hit with users.  The company says its apps are gaining more than 100,000 new users a week and now has two million total  users.  To put it in perspective, that puts it ahead of Gowalla, which claims 250,000 users, and FourSquare, which has 1.1 million.

The company differs slightly from Foursquare and Gowalla in that while it allows users to “check-in,” it also allows users to “buy” venues and charge rent to other users when they visit.  The concept is Booyah’s answer to mayorships, and does a good job engaging users with geolocation and the “gaming” aspect.

MyTown 3.1 was recently released that offers several enhancements such as a check-in limit, add-ons to customize your property and a revamped menu of nearby locations that shows your friends’ favorite destinations and trending places.  MyTown definitely has a shot at becoming a leader in the space if it keeps up its current momentum.

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In this article
  • iPhone
  • Mobile Apps
  • Mobile Devices
  • Mobile Location
  • Mobile News
  • Mobile Social
  • Booyah
  • Geolocation
  • iPhone
  • iphone apps
  • Mobile Apps
  • Mobile Social
  • MyTown
  • social gaming

4 comments

  1. Booyah MyTown Goes International Following Funding, Now Supports Global Check-Ins 12 years ago

    […] startup closed a $20 million financing round just three months ago, and is wasting no time putting it to good use. […]

  2. Booyah’s MyTown App Continues Push, Becomes First To Access Google Places API For Valuable Location Data | Mobile Marketing Vehicles 13 years ago

    […] MyTown, fresh off its $20M round of funding, announced yesterday at Google I/O that its partnered with the search giant to access its newly […]

  3. Booyah’s MyTown App Continues Push, Becomes First To Access Google Places API For Valuable Location Data | Mobile Marketing Watch 13 years ago

    […] MyTown, fresh off its $20M round of funding, announced yesterday at Google I/O that its partnered with the search giant to access its newly […]

  4. EnterBack 13 years ago

    Oh, i love it 🙂

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