Booyah today announced that its MyTown LBS app is now available in Canada, the U.K. and Australia, with global check-in support enabled via the Places Web Service — a new Google Maps API feature that returns the 20 most popular sites near a given location.
“Booyah is the premier mobile and social gaming company on top of the exploding location graph,” said Keith Lee, CEO, Booyah. “Our launches in the UK, Australia and Canada are just the beginning of bringing real world gaming to players across the globe.”
Booyah claims more than 2.8 million users in the United States are actively buying properties, collecting rent and checking-in to real places in MyTown. Last week, we covered Booyah’s introduction of the product check-in, allowing players to scan barcodes of real-world products to unlock points and earn exclusive virtual items, creating real-life scavenger hunts, brand discovery and engagement. The product check-in and in-depth retail integration is the next step for LBS apps, and Booyah seems to be leading the way.