The partnership aligns Boost Media, the leader in creative optimization marketing technology, with DialogTech, the market leader in call analytics and delivery, and IgnitionOne, a comprehensive marketing cloud leader.
Working together will allow marketers to expand their marketing strategy through innovative ways of accessing data and applying actionable insights across every marketing channel.
Specifically, digital marketers gain the ability to create more personalized messaging, access advanced reporting solutions and receive valuable insights through analytics tools to make more informed online marketing decisions. Advertisers can search customer conversations for words, phrases and attitudes associated with key themes for particular brands, industries, and clients so ad creative resonates directly with key audience.
The combination enables digital marketers to reach customers at the right time with the right message which is increasingly complex to do as customers in every market demand new levels of relevance and sophisticated messaging.
To learn more about these digital marketing solutions, tune into the joint webinar on “The Audience-Powered Breakthrough: Using Search to Optimize Results” featuring panelists from Boost Media, DialogTech and IgnitionOne on September 30, 2015. For more information and to register, click here.