Boomtrain, a leading marketing platform, shared with MMW details regarding its latest announcement this week.
The company has just launched a predictive personalization platform on the Oracle Marketing AppCloud.
Boomtrain’s machine-intelligence powered platform helps marketers foster meaningful, 1:1 relationships with consumers through Oracle Marketing Cloud.
The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
“Forward looking companies are moving away from mass marketing to develop stronger, more meaningful relationships with individual consumers,” said Nick Edwards, co-founder and CEO of Boomtrain. “Boomtrain provides a strong complement to Oracle Marketing Cloud and will help mutual customers automatically predict the optimal content or product recommendation across any marketing channel.”
Want to know more? Check out Boomtrain here.