On Wednesday, Boku confirmed that they have become an approved carrier-billing gateway for the T-Mobile Mall.
According to the partners, the partnership enables T-Mobile’s app and game developers to accept in-app payments from T-Mobile’s 34 million subscribers.
Applications and games will be distributed and marketed through the T-Mobile Mall, and transactions completed using Boku will be billed directly to a subscriber’s T-Mobile bill.
Developers can integrate in-app payments into their Android app with BOKU’s 1-TapTM SDK for Android. This will increase consumer conversion and expand their global customer reach simply by dropping the BOKU Android SDK into their application.
All told, the deal simplifies mobile services for customers, particularly the purchase experience as it eliminates the need to manually enter credit card information.
“With this agreement,” Boku says, “T-Mobile customers will be able to access the T-Mobile Mall’s portfolio of games and use mobile payments to purchase a wide variety of in-app content within downloaded apps, including virtual goods found in online games from publishers.”