bnetTV.com, Inc. has launched a customized video player on MSearchGroove (MSG), a fast-growing knowledge portal providing “analysis and commentary on mobile search, mobile advertising, social media and all things digital at the intersection of content and context. ”
The value of this development, however, has more to do with the content provided than the creative or high-tech mechanics behind its distribution via mobile channels.
This customized player I refer to debuted yesterday exclusively on MSG with an exclusive interview with Jonathan MacDonald, a senior consultant with global advertising agency OgilvyOne.
Visitors to MSG and bnetTV.com will hear this interview before it is distributed elsewhere, as well as have the chance to explore dozens of in-depth interviews with other mobile industry movers and shakers.
The player rotates the featured interview in synch with the industry analysis provided exclusively for the bnetTV.com weekly newsletter.