With its mobile reader platform struggling to keep up in an increasingly competitive tablet and ereader market, Barnes & Noble is hoping video can give the NOOK brand a boost.
NOOK Media LLC has just launched a suite of free NOOK Video Apps for iOS, Android and Roku devices.
The apps enable customers to watch movies and TV shows from NOOK Video instantly on a wide variety of mobile devices, including iPads, iPhones, Android tablets, Android smartphones, as well as on a TV through Roku streaming players.
NOOK Video delivers a fairly expansive catalog of HD movies and TV shows from all the major studios, as well as many independent studios.
In addition, customers with the NOOK Tablet and NOOK Color will now have access to NOOK Video through a specially designed app that will automatically appear in customers’ lockers starting today.
“With the new NOOK Video Apps, customers can now easily access the thousands of movies and TV shows available from major studios and content partners on their TV and mobile devices,” said Jonathan Shar, Vice President & General Manager of Emerging Digital Content at NOOK Media LLC. “Combined with the built-in NOOK Video offering on the critically acclaimed NOOK HD and NOOK HD+, and NOOK’s seamless UltraViolet integration, we are offering customers one of the most dynamic and accessible movie and TV show stores available.”