BlueHornet Stings Competition with Coupons for eCommerce

BlueHornet Networks, Inc. is buzzing about its new Unique Coupon Distribution solution.

According to an announcement from the company, the aforementioned solution enables marketers to rapidly deploy and easily distribute unique coupon codes within emails.

BlueHornet says this resource that can be used to reach customers and prospects throughout the customer life-cycle.

“Generic coupon codes can go viral and spread beyond our customer base very quickly,” explains Marilyn Okano, senior digital marketing manager at Pacific Sunwear, Inc. “That’s an issue for us because PacSun coupons are intended for use by our loyal customers. BlueHornet’s Unique Coupon Distribution solution has helped us ensure that our offers can only be used by the PacSun subscribers who receive the code from us.”

Earlier this week, BlueHornet hosted a successful webinar about coupon distribution best practices.

“Our research clearly indicates that discounts are the primary reason consumers sign up for email programs,” says Gerry Widmer, general manager of BlueHornet. “However, because the distribution of unique coupon codes is time consuming and difficult to manage, most marketers avoid it altogether – despite the value the data can provide for program optimization and the opportunity to drive online redemption rates. We developed the Unique Coupon Distribution solution to provide easy ways to manage and distribute unique codes as well as increase online offer redemption.”