This week, MMW was briefed by the team at Blue Calypso, a leading developer of mobile retail engagement solutions, about the release of an extensive suite of new versions and features to its KIOSentrix and Mobile ADvantage solutions.
Based on the findings of a retail study conducted by SessionM, 90 percent of consumers rely on their smartphones to guide them through an in-store purchasing journey.
Auspiciously, says the Blue Calypso crew, the company’s platform is designed to engage consumers, while driving store traffic, growing per-visitor sales and building affinity for brands and retailers.
“According to the US Census Bureau’s most current American FactFinder data, there are 715,000 companies comprised of 1.1 million locations which accounts for $3.9 trillion in gross revenue in the US. The retail sector is in the first inning with respect to delivering an in-store mobile shopping experience to its store visitors – and that’s just domestic opportunity. We believe the timing couldn’t be better for Blue Calypso,” said Andrew Levi, CEO of Blue Calypso.