Blue Calypso Shows Off Mobile Engagement Technology

Talk about a show off. That’s what Blue Calypso is. Then again, when you’ve got the talent, resources, and offerings of a company like Blue Calypso, you would probably be a show-off too. Blue Calypso, a developer of mobile shopper engagement solutions, is showing off — exhibiting — at the Shopper Marketing Conference & Expo …   Read More

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Blue Calypso Shows Off Mobile Engagement TechnologyTalk about a show off. That’s what Blue Calypso is. Then again, when you’ve got the talent, resources, and offerings of a company like Blue Calypso, you would probably be a show-off too.

Blue Calypso, a developer of mobile shopper engagement solutions, is showing off — exhibiting — at the Shopper Marketing Conference & Expo 2015, which is billed as the world’s largest gathering of shopper and retail marketing professionals.

According to a provided statement, the company will demonstrate how its technology personalizes the in-store shopping experience via its mobile engagement solutions – Mobile ADvantage and KIOSentrix. The company will be located at Booth 231 at the Shopper Marketing Expo held October 13-15 in Minneapolis.

Blue Calypso’s mobile engagement solutions are critical for engaging today’s shoppers, who according to the report “Local Mobile Trends Study,” are actively relying on their mobile devices while in-store to become a smarter shopper and make more knowledgeable purchasing decisions.

“Retailers in the digital age should focus marketing efforts towards the entire consumer base by delivering location-based and highly relevant information to shoppers’ smartphones,” said Andrew Levi, Blue Calypso’s CEO. “By doing so while the shopper is in-store, retailers can transform into a personalized shopping concierge and assist with purchasing decisions in real-time.”

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