Blue Calypso, a developer of mobile shopper engagement and social advocacy solutions based in Dallas, says that the spread of mobile devices and the explosion of social media is rapidly changing the way buyers and retailers connect and interact.
Consequently, Blue Calypso is rolling out a new shopper marketing program in conjunction with Adventi Media, Inc., and Marketing Management, Inc. (MMI) that simplifies the shopping experience at participating Minyard Sun Fresh Market locations.
The program includes weekly digital store circulars, product information, promotional offers, and rewards to shoppers’ mobile devices when they are in-store on the path-to-purchase.
“The needs and expectations of shoppers are evolving as quickly as technology is developed. Retailers can now leverage, create and increase customer engagement with an immersive, personalized, mobile shopping experience,” said Andrew Levi, CEO Blue Calypso. “Our solutions offer an innovative experience that is uniquely-personalized for shoppers and guided by an easy-to-use digital concierge.”
To learn more, check out Blue Calypso here.