On Tuesday, Blackhawk Network, a prepaid and payments network, touted the release of Blackhawk Engagement Solutions, a new division dedicated to providing customized engagement, incentive and rebate programs for “consumers, employees and sales channels.”
This new offering is the result of Blackhawk Network’s recent acquisitions of incentives providers that include parago, InteliSpend, CardLab and Incentec Solutions.
“Blackhawk Network is a leader in providing unique and easily accessible prepaid and egift content. It was natural for us to extend our solutions beyond retail with the incentives marketplace where we meet needs of consumers, employees and business partners,” said Talbott Roche, Blackhawk Network’s president.
“According to Mercator Advisory Group,” Roche adds, “the incentives space was an estimated $41 billion industry in 2014, so this expands our addressable market considerably, and allows us to further leverage our deep expertise in prepaid cards.”
To learn more about what Blackhawk is up to, click here.