RIM today issued an update to its BlackBerry App World that includes some added bonuses for consumers, but takes a larger cut of ad-revenue away from developers.
On the consumer side, RIM is slowly adding much better billing options, including direct credit card payments and carrier billing to the mix. In addition, it’s also lowering the minimum price to 99 cents and $1.99 per app from a much higher minimum of $2.99 before. The addition of carrier billing will be a huge milestone, as it’s always been the preferred method of payment from a consumer point-of-view.
RIM said today that AT&T will be the first carrier to support carrier billing and others will start to support in the coming months, but it will be up to the carriers to announce. The addition of better payment options will help induce higher revenue potential for Blackberry developers, but RIM also announced today that the revenue split will move to a 70/30 model instead of the previous 80/20. This is the same model both Android and Apple use, but RIM had long been admired for giving such a generous revenue split.
Still, the update is a welcomed one for Blackberry users and was more than due. RIM has a long way to go to catch up to both Apple and Android, however, and it will start with the developers. Why would any developer want to promote their wares on Blackberry instead of Android or Apple? The generous revenue split helped, but now that’s not the case.