The Mobile Marketing Association (MMA) in Indonesia has just bestowed an industry award recognizing the growing strength of BBM as a mobile advertising platform in the country.
“BlackBerry Limited, a global leader in secure mobile communications, has been named Publisher/Media Company of the Year in Mobile — winning a prestigious Industry Award at the 2015 Mobile Marketing Association (MMA)’s Indonesia ‘Smartie’ awards,” notes a Blackberry post this week.
The MMA is a leading global non-profit trade association representing the mobile marketing ecosystem, charged with accelerating the transformation and innovation of marketing through mobile. The MMA Smarties Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success in the mobile sector.
“This award is important for BBM, because it shows the mobile marketing and advertising community recognizes how successfully we have transitioned BBM from its roots as a chat application, creating a true ecosystem that brings together social, ads, content and commerce,” said Matthew Talbot, SVP of BBM at BlackBerry. “We are a new kid on the block when it comes to media and advertising — but from turning on our first direct Native Ad last July and then Video in September this year, we are now generating more than one billion ad requests per day.”
Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited, echoed that sentiment.
“We’re delighted that the jury nominated and selected BBM as an Industry Award winner in the mobile publishing and Media Company field,” said Dadwal. “Mobile is the most compelling, accurate, and inclusive marketing practice today. We look forward to watching BBM continue to evolve as a leading mobile marketing platform.”