Embattled smartphone maker BlackBerry is still chugging along, unveiling on Wednesday plans for “BlackBerry Enterprise Service 12” — or BES12.
BES12 is a new enterprise mobility solution that is application-enabled and unifies BES10 and BES5 to one platform.
“In addition, a new promotional program will provide free migration to BES10, while a new pricing structure enables customers to simplify their enterprise mobility management (EMM) environment to a single trusted provider,” the Canadian company explains.
BlackBerry’s enterprise strategy is to extend beyond EMM to an application-based environment and ecosystem that provides a highly productive end-user experience. This will enable organizations to develop and deploy new services to mobile devices faster.
“BES10 is the only mobility management solution that meets the highest security demands of regulated industries and is also flexible enough for BYOD,” said John Sims, President of Global Enterprise Solutions at BlackBerry. “This value proposition is why the new BES12 architecture is designed to ensure that the more than 80,000 existing BES customers can seamlessly migrate forward. As we execute on our long term vision, we will offer all customers the opportunity to move forward with us. The investment customers make in BlackBerry today will be a valuable investment for the future.”