On Thursday in New York, MMW was briefed by Business Wire on the announcement of a new content marketing campaign with the launch of the BizWireTV Microzine from Zumobi.
We’re told that BizWireTV is a weekly news show spotlighting tech launches, innovative startups, and other trending stories crossing Business Wire’s patented distribution network, hosted by Erin Ade.
The BizWireTV Microzine creates an engaging experience that gives access to the show’s news programming without disrupting the user’s experience. Within the Microzine, viewers will have one-click access to their device’s App store to download the new BizWireTV video news apps.
“Reaching consumers in a business news environment is key for us as we look to expand awareness and engagement for BizWireTV and our news apps. We are delivering top trending business news from Business Wire clients through BizWireTV and bringing this content to mobile consumers is an important step in our growth,” said Scott Fedonchik, Business Wire’s VP of Marketing.
The BizWireTV Microzine will appear on targeted mobile sites such as Bloomberg BusinessWeek, Business Insider, CBS Moneywatch, CNN Money, CNBC, Fast Company, Forbes and the Wall Street Journal and offers viewers access to the news programming directly within the Microzine.