Bigcommerce, a commerce platform for established and emerging businesses, has just announced that it has partnered with Pinterest to support Buyable Pins.
This extra-mile effort will provide Bigcommerce merchants with the opportunity to promote and sell products to more than 100 million monthly active Pinners through Pinterest’s iOS mobile and tablet apps.
Bigcommerce merchants will be among the first to have access to Buyable Pins, providing them the ability to offer a secure checkout experience optimized for mobile buyers. According to a recent study1, 87 percent of U.S. consumers have been influenced to purchase a product after seeing it on Pinterest, with more than 80 percent accessing the visual discovery tool via mobile devices.
“Pinterest has become an indispensable shopping resource for millions of consumers that use it to discover new ideas and find inspiration prior to making a purchase. Through Buyable Pins, our merchants will be able to extend this further and complete the sale while purchase intent is the highest,” said Brent Bellm, chief executive officer of Bigcommerce. “Enabling this capability for our clients, and providing them with access to new revenue opportunities, illustrates how Bigcommerce continues to lead the industry in helping merchants sell more across every channel and through every device.”