Remember the song “Hey Big Spender”?
Apparently, it applies to smartphone users who love their mobile aps.
A newly published (and surprisingly insightful) ABI survey of US smartphone users who purchased applications on their mobiles in 2008 showed that nearly twenty percent spent between $100 and $499. Needless to say, those are big bucks when taking into consideration how relatively inexpensive mobile applications are. This speaks volumes about the popularity and the future of the mobile aps business.
The Mobile Application Storefronts survey of 235 smartphone users was conducted by ABI Research in November. The survey of 236 smartphone users was conducted by ABI Research in November.
In my own mobile world, I didn’t come anywhere near $500, and I’m a full-fledged mobile junkie. Although I don’t doubt the integrity of the study, I would be curious to hear from anyone who spent an equivalent sum on mobile aps ($100 to $499) last year.