Big Fish Makes Big Move Into The Clouds

The growing fusion between mobile gaming and cloud services has never been more transparent than it is today.

On Wednesday, Big Fish – a top global player in casual gaming – unveiled its long-awaited universal cloud gaming service called Big Fish Unlimited, which is now available in the U.S.

In a nutshell, Big Fish Unlimited allows customers to play casual games that are running in the cloud and instantly accessible on a variety of connected devices via interactive streaming video.

As the games are physically playing in the cloud, game progress is saved remotely, allowing customers to easily continue their sessions across devices and giving them maximum flexibility in where and how they want to play.

Clearly the start of a good thing, Big Fish plans to expand this service by deploying additional content from its existing library of more than 2,500 PC games.

“Big Fish Unlimited is a new way for customers to enjoy our games,” said Paul Thelen, founder and CEO of Big Fish. “While our downloadable PC and mobile games businesses are thriving, Big Fish Unlimited enables us to quickly reach new customers on new devices and in new territories.”