While the debate still rages about privacy issues, the fact is that Big Data is here and here to stay. That being said, the team at Mozenda — experts in procuring data and turning into an actionable resource – say smart marketers can use it to not only find out about the competition but also to grow their company.
For example, using big data to monitor trends on Google is a great way to find out what people are searching for on the net, and what’s popular. Knowing this information can help you to put together a marketing strategy that helps you capitalize on those trends and increase your profit margin.
Speaking of trends, one of the biggest is getting information in “real time” and there’s no better real-time info than up-to-the-minute customer and market data. It gives companies precise and relevant information on what’s working, and what’s not, so that they can create better advertising for their brand.
Of course one of the best reasons to use data extraction is to create personalized marketing based on hyper-specific markets and geographical areas. Today, the more personalized a company can make their advertising, the more it will relate to their target market and increase sales.
Data extraction can also help a company to actually target their market, or niche groups within that market, much more effectively. Knowing what people want and, more importantly, what they don’t want, is one of the best benefits of Big Data.
Finally, having access to this gigantic pool of customer information will allow any company to better predict what customers will want in the future by showing them exactly what’s happening now, in the present.
So, with 2015 fast approaching, how do you plan to more efficiently use data in your 2015 marketing efforts?