Barnes & Noble has unveiled a new B&N Bookstore application for the Apple iPhone.
Providing access to millions of books now at the touch of your finger, Barnes & Noble worked with software partners Evryx Technologies and Spotlight Mobile to design, customize, and launch the new app, which is a red-hot download so far this week.
The app lets users take a photo of a book cover and, seconds later, the user gets all the information his or her heart could possibly desire about the title, author, publisher, etc.
More importantly from a business standpoint, however, consumers can use the app to purchase or reserve a copy of their desired title directly from the application.
The decision to plunge into the mobile realm isn’t new for the book giant. B&N recently bought digital book retailer Fictionwise for close to sixteen million dollars.
Given that Barnes & Noble operates nearly eight hundred bookstores in all 50 states, there is huge potential for this seemingly long-overdue app.