Band-Aid Sticks to Mobile with Disney in New Campaign

Band-Aid is stuck on more than just the skin of people with cuts and scrapes. The venerable bandage maker is also stuck on mobile marketing and the medium’s massive potential. The Johnson & Johnson owned today unveiled the Band-Aid Brand Magic Vision App featuring The Muppets from Disney. In short, the company is striving to …   Read More

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Band-Aid is stuck on more than just the skin of people with cuts and scrapes. The venerable bandage maker is also stuck on mobile marketing and the medium’s massive potential.

The Johnson & Johnson owned today unveiled the Band-Aid Brand Magic Vision App featuring The Muppets from Disney.

In short, the company is striving to engage with kids in a new way by turning an everyday healing moment into a “fun, captivating experience.”

This application and platform uses augmented reality technology to provide parents with “an unprecedented ability to entertain their kids during the traumatic moment of getting hurt in a way like never before.”

By downloading the app, parents and children can scan any of the Band-Aid Brand Adhesive Bandages strips and boxes featuring Disney’s The Muppets to transport themselves through a magical portal into three distinct adventures and performances from the Muppets.

“For nearly 100 years, parents have relied on Band-Aid Brand to help heal their kids’ cuts and scrapes which means we have also become a part of those special, soothing and nurturing moments,” said Hugh Dineen, vice president at Johnson & Johnson Consumer Companies, Inc. “Whether through our fashion-forward bandages or through this new technology-forward app, Band-Aid Brand is committed to providing unexpected delight during the healing process.”

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