Back to School Shopping Goes Mobile

With 4th of July festivities behind us, the real summer celebration begins… for retailers. According to a recent survey by Alliance Data Retail Services, which manages 120 store-brand and co-brand credit card programs for major retailers, 40 percent of shoppers plan to begin their annual back-to-school shopping after America’s birthday. Through an online survey from …   Read More

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Back to School Shopping Goes MobileWith 4th of July festivities behind us, the real summer celebration begins… for retailers.

According to a recent survey by Alliance Data Retail Services, which manages 120 store-brand and co-brand credit card programs for major retailers, 40 percent of shoppers plan to begin their annual back-to-school shopping after America’s birthday.

Through an online survey from Alliance Data, shoppers answered questions about how they plan to approach their back-to-school shopping. Here is a look at some of the key findings:

  • Most shoppers are poised to earn straight A’s for their money-saving techniques. 71 percent of shoppers will use their smartphones to compare prices or download mobile coupons during their shopping trips.
  • 59 percent of shoppers say Mom, like a good principal, makes all the final decisions…at least about what to buy for school; kids only have the final say 20 percent of the time.
  • More than half (55%) of all participants will make back-to-school purchases throughout the school year instead of purchasing everything at once.
  • 64 percent of back-to-school shoppers prefer to shop with their child(ren) versus the 36 percent who would prefer to go it alone.

Below you will find an infographic that highlights more survey results.

Back to School Infographic 2013

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